Canadian Microcap Investor Relations and Promotion Agreements Database
How much are companies paying for investor relations, promotion, and marketing?
Explore our database of Investor Relations and Promotion agreements for Canadian microcap companies (TSXV, CSE, and CBOE listed) since May 2020. Gain valuable insights into issuer investments, program and promotion pricing, and players in the market.
Statistics*
- 469 publicly announced agreements since May 11, 2020
- Average monthly fee of $36,353
- Median monthly fee of $12,500
*All amounts are expressed in Canadian dollars and represent the cash component paid, which does not include stock-based compensation. Other currencies have been converted to Canadian dollars at the current market rate.
Distribution of Monthly Fees
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Why do Canadian microcaps invest in investor relations?
Investor relations help you communicate and build credibility with the market
Public companies have an obligation for ongoing disclosure through financial documents, press releases, and other reporting. Investor relations help communicate a company's financial performance, strategy, developments, and risks to the community.
As a Canadian microcap, this function may not be adequate and could require support from an external IR firm that can help you better communicate and engage with investors.
With the right partner and execution, this could lead to more visibility and higher credibility from investors.
Not all IR firms are created equal
Investor relations have many facets, and firms specialize and focus on some areas more than others. While many offer a “full-service” program including outreach, press release writing, investor deck preparation, roadshows, etc… this may not be right for you.
As a result, it's important to assess your needs and clearly understand what gaps you need to fill and if the firms you are looking to engage with are specialized in that area. In more cases than not, microcaps can find themselves overpaying for overlap in service offerings.
The ability to outsource work as IR program demands grow
As a microcap grows and expands its shareholder base, the demand for investor relations activities increases. This could mean more investor meetings, quarterly conference calls, roadshows, conferences, and other forms of engagement. As a result, executive teams look to get additional support to manage the workload.