➡️ Introduction

Throughout my investor relations career, I have often seen a focus on quantity over quality.

Vendors often focus on metrics with large numbers that help substantiate the value and “pitch”. After being pitched by all these service providers repeatedly (which is surprisingly frequent), I've started to notice recurring patterns.

Firstly, these firms’ pitch typically involves helping issuers get in front of bigger audiences, getting more 1x1 meetings, unlocking liquidity, etc. This may come in the form of conferences, digital investor promotion, influencer marketing — the whole gamut.

However, it’s not as straightforward as it seems.

Your pool of potential investors is already limited as a microcap, and thus, finding the right long-term partners is going to be challenging. Anyone working in the industry also knows how small it is, which discredits the large numbers mentioned earlier.